PepsiCo Launches $50 Million Juntos Crecemos Platform To Support Hispanic-Owned Businesses Across The U.S.

2 years ago 238

MIAMI (CBSMiami) — Shouldering some pandemic troubles and a systemic deficiency of entree to capital, hundreds of Hispanic-owned businesses crossed the state and successful South Florida are getting a much-needed boost from the PepsiCo Foundation.

Opening the doors to her Peruvian restaurant, Claudy’s Kitchen, was a lifelong imagination for Claudia Berroa.

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“I came from a mediocre family, but now, I think, having the edifice shares my household recipes,” she said.

But sharing those dishes hasn’t been easy. The family’s New York City edifice opened during the pandemic past summer.

“The week that we opened 2 restaurants closed connected this block, truthful we were ace scared,” said Rich Berroa.

A 2020 Stanford University study recovered 86% of Latino-owned businesses experienced immediate, antagonistic effects of the pandemic, and they were disproportionately little apt to person authorities help, similar PPP loans.

“I cognize peculiarly for the PPP, our slope was putting precedence to bigger loans,” Rich said.

Claudy’s Kitchen got assistance from the PepsiCo Foundation, which is investing 50 cardinal dollars into Hispanic-owned restaurants, bodegas, and butcher shops done its programme “Juntos Crecemos” (together we grow).

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“These are places wherever mothers and fathers gain their surviving but besides rise their children, and truthful those legacies are mislaid erstwhile we bash suffer Hispanic businesses,” said C.D. Glin, vice president of the PepsiCo Foundation.

Some of the wealth volition besides spell toward concern development, similar gathering websites and transportation apps.

“A batch of Hispanic and Black businesses whitethorn not beryllium represented connected those platforms,” Glin said.

Claudy’s Kitchen bought a instrumentality to velocity up accumulation of their award-winning empanadas.

The programme volition proceed to grant grants and supply concern enactment implicit the adjacent 5 years.

To beryllium eligible, Hispanic-owned businesses indispensable beryllium little than 3 years aged and bring successful little than a cardinal dollars successful revenue.

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CBSMiami.com Team

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