Olivia Rodrigo Visits White House In Effort to Help Reach Young People

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Politics|Olivia Rodrigo visits the White House to assistance scope the young and unvaccinated.

https://www.nytimes.com/2021/07/14/us/politics/olivia-rodrigo-covid-vaccine.html

The White House property   caput   Jen Psaki introduced the vocalist  Olivia Rodrigo to reporters astatine  the White House connected  Wednesday.
Credit...Chip Somodevilla/Getty Images

Katie Rogers

  • July 14, 2021, 3:26 p.m. ET

Elvis and Nixon. Trump and Kanye. Biden and Olivia.

On Wednesday, the popular prima Olivia Rodrigo visited the White House, joining the Biden administration’s continuing effort to enlist the young and celebrated to scope the young and unvaccinated.

Ms. Rodrigo, 18, has the No. 1 album successful the state with her debut, “Sour.” But much important — to the White House, astatine slightest — she has millions of followers connected societal media. She planned to walk the day connected Wednesday filming videos with President Biden and Dr. Anthony S. Fauci that volition promote young Americans to person a coronavirus vaccination changeable if they had not done truthful already.

In caller weeks, arsenic the national strategy has shifted to much personalized efforts to scope radical who person not gotten shots, the medication has recruited YouTube stars, assorted societal media influencers and celebrities who tin nonstop the messages straight to their ain channels. It has besides highlighted efforts by fashionable dating apps to promote young singles to beforehand their vaccination status.

Healthy young adults — oregon “young invincibles” — are historically hard to reach, and the White House has been upfront astir the difficulties that officials person faced in convincing them to person a vaccine. Those hurdles tin see an overlapping premix of inertia, fear, engaged schedules and misinformation.

Young radical nether the property of 27 are vaccinated astatine a little complaint than older people, according to the White House, and were portion of the crushed the medication said it fell abbreviated of reaching Mr. Biden’s extremity of vaccinating 70 percent of Americans by July 4. Younger radical became eligible for immunization aboriginal successful the vaccine rollout aft different high-priority hazard groups. Those aged 12 to 15 lone became eligible for the Pfizer-BioNTech vaccine successful mid-May.

Across the country, arsenic of Tuesday, providers were administering astir 530,000 doses a time connected average, astir an 84 percent alteration from the highest of 3.38 cardinal reported connected April 13.

Ms. Rodrigo concisely took the White House lectern during her sojourn to talk to reporters.

“I’m successful awe of the enactment President Biden and Dr. Fauci person done,” Ms. Rodrigo said, speechmaking from a database of prepared remarks, “and was blessed to assistance lend my enactment to this important initiative.”

“Not each 18 twelvemonth aged uses their clip to travel bash this,” the White House property secretary, Jen Psaki, said later.

The White House is inactive facing important barriers to reaching reluctant Americans, peculiarly successful blimpish states wherever officials accidental they look unit against evangelizing for a vaccine.

After Ms. Rodrigo near the podium, Ms. Psaki was asked astir Dr. Michelle Fiscus, a pediatrician who was Tennessee’s apical vaccination authoritative until recently.

Dr. Fiscus has said she was fired from her job aft she distributed a memo that suggested immoderate teenagers mightiness beryllium eligible for vaccinations without their parents’ consent. The memo repeated accusation that had been publically available connected the wellness department’s website for years.

“And we’ve been crystal wide that we basal against immoderate effort that would politicize our country’s pandemic effect and betterment from Covid-19,” Ms. Psaki said.

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